Demand for sustainable packaging sky rockets (again) to 81%

UPDATE! As of January 2023, the percentage for consumers that are demanding sustainable packaging has risen to 81%, another huge jump towards eliminating plastic waste. A clear message to businesses that sustainable packaging is the way forward!

A recent report from Drapers shows a dramatic increase for UK Consumers demand for sustainable packaging. 64% more likely to buy from retailers that provide sustainable packaging. With 50% of the consumers willing to pay more for sustainable packaging and delivery.

Packaging Matters to UK Consumers

We have previously shown the increase in demand for sustainable packaging in one of our blogs, although since then the number of UK consumers that deem sustainable packaging a vital part of their shopping experience has sky rocketed. The recent report from Drapers has given overwhelming proof that packaging matters to UK consumers. Here are some of the statistics that could drive more online businesses to make the switch to sustainable packaging:

  • 73% of UK consumers say paper or cardboard packaging is important to them when considering a brands level of sustainability 
  • 77% of UK consumers states that brands should use as little packaging as possible
  • 66% said it is important to them that the packaging can be recycled 
  • 49% of consumers said they would pay more for both sustainable packaging and sustainable delivery
  • 33% say they have rejected a purchase because of unsustainable packaging 

These statistics are a great insight into the growing number of UK consumers that care about the packaging their products arrive in and how they arrived! Given the recent global news on climate change, it’s comes as no surprise that the public are changing how and what they purchase.

Why UK businesses should consider switching from un-sustainable packaging

The well-known saying “Keeping up with the times” has never been more powerful for UK retailers today. The statistics for consumers demand for sustainable packaging continues to rapidly grow. Some businesses in the UK are now starting to meet this demand. With many even hiring sustainability managers to ensure what they are doing is truly sustainable. Read more about how some businesses are now overcompensating when using paper packaging because of the quality.

With the Plastic Tax increase just around the corner, the current climate crisis and the growing number of consumers choosing to buy from companies using sustainable packaging. This means retailers only have a matter of time before unsustainable packaging devalues their products and damages their brand.

Daniel Willock, Marketing Manager comments: “Protega Global was introduced to the packaging industry to help businesses make a simple switch from plastic packaging to paper packaging. Without having to sacrifice on protection, speed, space & branding. We continue to do this and are supporting some of the UK’s largest distributors. Helping reduce breakages by up to 50% and delivering a seamless integrated packing solution from Hexcel Benches to our industry leading Protega 125.

We feel many businesses are put off by paper packaging because of the costs, but we are confident that with the correct packing techniques and training you could in fact save on packaging costs.”

Whether you are already using paper packaging but think you may be overusing or considering the switch from plastic packaging, Protega Global are here to guide you through your sustainable journey. With several packaging experts on hand and over 40 years of experience we can help you make the switch. Whilst reducing breakages, improving packing speeds and potentially save on costs. Get in touch here or call us on 01722 427842 –

Protega Global – Protecting Products, Enhancing Brands

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